Author: Execuity

Distilleries

How distilleries should manage distributor relationships


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Distribution is essential to distillery brand growth. Distribution generates revenue streams for suppliers of all sizes. It eats freight, staffing, collateral costs and more. But when distilleries fail to properly manage their distributor relationships, things can become a bit wishy-washy. Here are a few tips on how to manage these relationships: Sustain product inventory. A lot of

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Branding, Culture, Marketing

The power of storytelling


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ABSINTHE IS NOT A HALLUCINOGEN OR A POISON, AND NEVER WAS. The moral of this story: never underestimate marketing. For me, there are two reasons the absinthe story is interesting. The first, is that a simple marketing ploy was able to almost completely wipe out the absinthe industry. The second, is that the story of absinthe is the most common

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Entrepreneurs, Just for kicks

This is Execuity.


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We met for the very first time on a flight from Louisville to Toronto. It was a Chamber of Commerce economic development junket and the chartered flight was filled with all sorts of business and civic leaders from the Louisville area. Walking on that plane felt like a surreal grown-up summer camp on the first

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