Author: Linda Ruffenach

Entrepreneurs

Off to the races


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“No one has ever bet enough on a winning horse.” Proverb It’s that time of year again!! Time for “The Greatest 2 Minutes in Sports” – The Kentucky Derby. If you find yourself in Louisville during the first Saturday in May, you know that everything in this city revolves around horses, bourbon, hats and betting. Lots

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How To's

Take a deep breath


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Sometimes the greatest lessons for work come from home. This week I was reminded by my 10 year old son that all actions begin with feelings. It is how we manage and deal with those feelings that will determine positive or negative outcomes. It may help if I share a little bit about my son

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Sales

The mirror never lies


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A CEO recently came to us seeking counsel on how to solve her company’s sales problem. Using her words, “We have everything else working in our company, but we cannot seem to get people to buy.” How many of you have encountered this same dilemma in your organization? If you have, where did you look

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Branding, Culture, Entrepreneurs

Why do you do it?


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Definition of Why (wī) – for what reason or purpose. Do you know your company’s WHY? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? Building loyal customers is all about attracting the people who share

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Branding, Culture, How To's

Creating A WOW Experience


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I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou I have spent much of my career focused on creating and building WOW customer experiences. WOW experiences are built upon emotions. Emotions determine memory. When we recount

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Culture, Entrepreneurs

Passengers or hostages?


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If you want to go fast, go alone. If you want to go far, go together. –African proverb As we journey through life we make good choices, bad choices, tough choices and fun choices. Each of our choices not only impact our lives but they can have a significant impact on those around us. I

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