Author: Linda Ruffenach

Branding, Culture, Sales

Time to go shoe shopping?

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How often are you thinking about your customer’s experience? Have you ever actually walked in their shoes? Over the past few years, I’ve had the opportunity work with a lot of big brand CEOs, COOs, and CMOs. Customer Relationship Management (CRM) and Customer Experience Management (CEM) is always a hot topic up for discussion. One

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