INSIGHTS


A collection of quirky, smart, personal and curious things.
How To's

Take a deep breath


Leave a Comment

Sometimes the greatest lessons for work come from home. This week I was reminded by my 10 year old son that all actions begin with feelings. It is how we manage and deal with those feelings that will determine positive or negative outcomes. It may help if I share a little bit about my son

Read More

Sales

The mirror never lies


Leave a Comment

A CEO recently came to us seeking counsel on how to solve her company’s sales problem. Using her words, “We have everything else working in our company, but we cannot seem to get people to buy.” How many of you have encountered this same dilemma in your organization? If you have, where did you look

Read More

Branding, Culture, Entrepreneurs

Why do you do it?


Leave a Comment

Definition of Why (wī) – for what reason or purpose. Do you know your company’s WHY? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? Building loyal customers is all about attracting the people who share

Read More

Culture, Entrepreneurs

Death by opportunity


Leave a Comment

Have you ever stood in front of the paint chip section at Home Depot for what seems like hours? Frantically picking up swatch after swatch, nervously trying to return them to the right slot, missing, getting frustrated, feeling the high ceilings closing in, the overhead florescent lighting feeling hot and oppressive. Am I sweating? Have

Read More

Culture, How To's

What’s in a name?


Leave a Comment

From our earliest moments, hearing our name is profound. It’s a sweet sound. It’s the most basic of human interactions. It’s part of our social fabric across the planet. Everyone has a name. So why do we botch this most basic step time and time again? You know that feeling when you scramble your brain

Read More