INSIGHTS


A collection of quirky, smart, personal and curious things.
Branding, Culture, How To's

Creating A WOW Experience


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I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou I have spent much of my career focused on creating and building WOW customer experiences. WOW experiences are built upon emotions. Emotions determine memory. When we recount

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Culture, Entrepreneurs

Passengers or hostages?


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If you want to go fast, go alone. If you want to go far, go together. –African proverb As we journey through life we make good choices, bad choices, tough choices and fun choices. Each of our choices not only impact our lives but they can have a significant impact on those around us. I

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Branding, Design

Did Pantone just double-dip?


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Pantone announced the 2016 color of the year yesterday. Only with a twist – there are two colors! Rose Quartz and Serenity.  “Joined together Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order

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