INSIGHTS


A collection of quirky, smart, personal and curious things.
Distilleries

How distilleries should manage distributor relationships


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Distribution is essential to distillery brand growth. Distribution generates revenue streams for suppliers of all sizes. It eats freight, staffing, collateral costs and more. But when distilleries fail to properly manage their distributor relationships, things can become a bit wishy-washy. Here are a few tips on how to manage these relationships: Sustain product inventory. A lot of

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Culture

The shore is a nasty place to hang out: What my first triathlon taught me about unknowns.


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Ironman Louisville happened this past weekend, and the preparations have given me triathlon brain, which means I can’t stop thinking about my first triathlon. There are a million metaphors in a triathlon-as-life comparison, but for me, it’s all about the unknowns. My favorite lesson from my first triathlon is to embrace the unknowns. It’s an

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Branding, Culture, Marketing

The power of storytelling


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ABSINTHE IS NOT A HALLUCINOGEN OR A POISON, AND NEVER WAS. The moral of this story: never underestimate marketing. For me, there are two reasons the absinthe story is interesting. The first, is that a simple marketing ploy was able to almost completely wipe out the absinthe industry. The second, is that the story of absinthe is the most common

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Branding, Design

What I learned from Project Runway


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Let me start by saying that I LOVE Project Runway. The creative process is fascinating, the fashion is exciting and I’d like to take Tim Gunn with me everywhere! Plus, the drama between designers always makes for good TV. Understanding that this is a reality TV show, and scenes are cut together to increase the

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Entrepreneurs, Just for kicks

This is Execuity.


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We met for the very first time on a flight from Louisville to Toronto. It was a Chamber of Commerce economic development junket and the chartered flight was filled with all sorts of business and civic leaders from the Louisville area. Walking on that plane felt like a surreal grown-up summer camp on the first

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Culture

The 40% Workforce


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40% of the American workforce will be freelance workers by 2020. Several factors are contributing to this massive increase in the freelance culture. Co-Working spaces are a major driver in making the freelance lifestyle more accessible and enjoyable. In Louisville, we have several co-working spaces to choose from like this one and this one. Starbucks

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Branding, Culture, Sales

Time to go shoe shopping?


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How often are you thinking about your customer’s experience? Have you ever actually walked in their shoes? Over the past few years, I’ve had the opportunity work with a lot of big brand CEOs, COOs, and CMOs. Customer Relationship Management (CRM) and Customer Experience Management (CEM) is always a hot topic up for discussion. One

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