Branding

Branding, Culture, Entrepreneurs

Why do you do it?


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Definition of Why (wī) – for what reason or purpose. Do you know your company’s WHY? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? Building loyal customers is all about attracting the people who share

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Branding, Culture, How To's

Creating A WOW Experience


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I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou I have spent much of my career focused on creating and building WOW customer experiences. WOW experiences are built upon emotions. Emotions determine memory. When we recount

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Branding, Design

Did Pantone just double-dip?


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Pantone announced the 2016 color of the year yesterday. Only with a twist – there are two colors! Rose Quartz and Serenity.  “Joined together Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order

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