Branding

Branding, Culture, Marketing

The power of storytelling


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ABSINTHE IS NOT A HALLUCINOGEN OR A POISON, AND NEVER WAS. The moral of this story: never underestimate marketing. For me, there are two reasons the absinthe story is interesting. The first, is that a simple marketing ploy was able to almost completely wipe out the absinthe industry. The second, is that the story of absinthe is the most common

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Branding, Design

What I learned from Project Runway


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Let me start by saying that I LOVE Project Runway. The creative process is fascinating, the fashion is exciting and I’d like to take Tim Gunn with me everywhere! Plus, the drama between designers always makes for good TV. Understanding that this is a reality TV show, and scenes are cut together to increase the

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Branding, Culture, Sales

Time to go shoe shopping?


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How often are you thinking about your customer’s experience? Have you ever actually walked in their shoes? Over the past few years, I’ve had the opportunity work with a lot of big brand CEOs, COOs, and CMOs. Customer Relationship Management (CRM) and Customer Experience Management (CEM) is always a hot topic up for discussion. One

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