Culture

Culture, Just for kicks

Birthdays


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Birthdays are funny. And by funny I mean simultaneously scary and exciting. It’s a sensitive time between nostalgic reflection and staying optimistic for the future. I’m turning 30 this year and reflecting on birthdays past. I’ve been thinking about where I am in my life, how I got here and reminiscing on if I’m living

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Branding, Culture, Entrepreneurs

Why do you do it?


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Definition of Why (wī) – for what reason or purpose. Do you know your company’s WHY? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? Building loyal customers is all about attracting the people who share

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Culture, Entrepreneurs

Death by opportunity


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Have you ever stood in front of the paint chip section at Home Depot for what seems like hours? Frantically picking up swatch after swatch, nervously trying to return them to the right slot, missing, getting frustrated, feeling the high ceilings closing in, the overhead florescent lighting feeling hot and oppressive. Am I sweating? Have

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Culture, How To's

What’s in a name?


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From our earliest moments, hearing our name is profound. It’s a sweet sound. It’s the most basic of human interactions. It’s part of our social fabric across the planet. Everyone has a name. So why do we botch this most basic step time and time again? You know that feeling when you scramble your brain

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