Culture

Culture

The shore is a nasty place to hang out: What my first triathlon taught me about unknowns.


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Ironman Louisville happened this past weekend, and the preparations have given me triathlon brain, which means I can’t stop thinking about my first triathlon. There are a million metaphors in a triathlon-as-life comparison, but for me, it’s all about the unknowns. My favorite lesson from my first triathlon is to embrace the unknowns. It’s an

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Branding, Culture, Marketing

The power of storytelling


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ABSINTHE IS NOT A HALLUCINOGEN OR A POISON, AND NEVER WAS. The moral of this story: never underestimate marketing. For me, there are two reasons the absinthe story is interesting. The first, is that a simple marketing ploy was able to almost completely wipe out the absinthe industry. The second, is that the story of absinthe is the most common

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Culture

The 40% Workforce


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40% of the American workforce will be freelance workers by 2020. Several factors are contributing to this massive increase in the freelance culture. Co-Working spaces are a major driver in making the freelance lifestyle more accessible and enjoyable. In Louisville, we have several co-working spaces to choose from like this one and this one. Starbucks

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Branding, Culture, Sales

Time to go shoe shopping?


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How often are you thinking about your customer’s experience? Have you ever actually walked in their shoes? Over the past few years, I’ve had the opportunity work with a lot of big brand CEOs, COOs, and CMOs. Customer Relationship Management (CRM) and Customer Experience Management (CEM) is always a hot topic up for discussion. One

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