#OptOutside. It’s the latest from REI. On Black Friday, the $2.2 billion retailer is telling all of us to opt outside. As in, don’t shop. Connect with your family and friends … preferably using our products … in the great outdoors. Because this is what the REI brand stands for and they are living it
Standing on the edge, looking over. Feeling my stomach flutter. My hands clammy. My heart pounding. Paralyzed in the moment. Looking over at my ten year old son who had a look of complete confidence in me (even though he’s terrified of heights) reminded me that all you need is 20 seconds to be brave.
Ironman Louisville happened this past weekend, and the preparations have given me triathlon brain, which means I can’t stop thinking about my first triathlon. There are a million metaphors in a triathlon-as-life comparison, but for me, it’s all about the unknowns. My favorite lesson from my first triathlon is to embrace the unknowns. It’s an
ABSINTHE IS NOT A HALLUCINOGEN OR A POISON, AND NEVER WAS. The moral of this story: never underestimate marketing. For me, there are two reasons the absinthe story is interesting. The first, is that a simple marketing ploy was able to almost completely wipe out the absinthe industry. The second, is that the story of absinthe is the most common
40% of the American workforce will be freelance workers by 2020. Several factors are contributing to this massive increase in the freelance culture. Co-Working spaces are a major driver in making the freelance lifestyle more accessible and enjoyable. In Louisville, we have several co-working spaces to choose from like this one and this one. Starbucks
How often are you thinking about your customer’s experience? Have you ever actually walked in their shoes? Over the past few years, I’ve had the opportunity work with a lot of big brand CEOs, COOs, and CMOs. Customer Relationship Management (CRM) and Customer Experience Management (CEM) is always a hot topic up for discussion. One