Entrepreneurs

Entrepreneurs

Off to the races


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“No one has ever bet enough on a winning horse.” Proverb It’s that time of year again!! Time for “The Greatest 2 Minutes in Sports” – The Kentucky Derby. If you find yourself in Louisville during the first Saturday in May, you know that everything in this city revolves around horses, bourbon, hats and betting. Lots

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Branding, Culture, Entrepreneurs

Why do you do it?


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Definition of Why (wī) – for what reason or purpose. Do you know your company’s WHY? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? Building loyal customers is all about attracting the people who share

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Culture, Entrepreneurs

Death by opportunity


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Have you ever stood in front of the paint chip section at Home Depot for what seems like hours? Frantically picking up swatch after swatch, nervously trying to return them to the right slot, missing, getting frustrated, feeling the high ceilings closing in, the overhead florescent lighting feeling hot and oppressive. Am I sweating? Have

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Culture, Entrepreneurs

Passengers or hostages?


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If you want to go fast, go alone. If you want to go far, go together. –African proverb As we journey through life we make good choices, bad choices, tough choices and fun choices. Each of our choices not only impact our lives but they can have a significant impact on those around us. I

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