Branding, Design

Did Pantone just double-dip?

Pantone announced the 2016 color of the year yesterday. Only with a twist – there are two colors! Rose Quartz and Serenity.

2016 colors of the year – Rose Quartz and Serenity

 “Joined together Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

–Leatrice Eiseman, Executive Director, Pantone Color Institute

Pantone has been selecting a color of the year since 2000. The chosen color is a prediction of what’s to come in fashion and home decor. In recent years they’ve been in the jewel tone family. I feel this year’s selection of pastels is a warm welcome.

The past 15 years of Pantone colors of the year

Why the two colors?

The color authority says that “In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design.” And “this more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity.”

Pretty cool!

You will see these colors grace the runway in designer collections, in home decor and in cosmetic lines. As a graphic designer it’s always good to pay attention to color trends, but with client work, color selection still must represent the essence and personality of a brand before trend.

I agree that Rose Quartz is warm and embracing, and Serenity is tranquil and calming. I’m also a fan of the color combo because it can be found in nature, at the beginning and end of the day, and can make you feel just that – warm and tranquil.

Jamie Webb

curious. creative. professional chameleon.

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