“We were frustrated with our ability to assess customer trends and inactive accounts. The deep dive into data and objective point of view made all the difference in our ability to formulate a strategy based on live metrics. We are more focussed now and will see better results in our customer engagement.” – Chase Kirkwood, President
Analyzing customer data to paint a detailed picture of what is happening with sales trends, customer acquisition and customer attrition rates helped United Mail to win-back lost customers and create compelling campaigns to educate existing customers of cost-saving measures. With an emphasis on helping previous and existing customers use their services in more meaningful ways to save money and spend budgets more wisely, United Mail worked with Execuity to segment customer data to drive positive customer outcomes.