Understanding why customers do business with USA Image was at the heart of our branding work with the 20 year-old grand format printing company. They have incredibly loyal customers and were struggling to find their voice in an increasingly crowded marketplace. Execuity led a one day branding session with the entire USA Image production and administrative staff. Execuity helped discover why their customers do business with them and what the value proposition is for the company. This work helped the entire company recognize their strengths and how to communicate more effectively with their current and prospective customers. The sales and customer service teams benefitted from a consistent message for marketing USA Image.