When Execuity began working with Corrective Education Company (CEC), our mission was to simplify the messaging and bring the brand to life, creating industry buzz and interest through the creation and dissemination of relative content to the retail industry. We began by identifying and understanding the primary customer and key influencers, building a profile and researching their wants, needs and fears. Through simplified messaging and a targeted communications to both the core audience and key influencers, CEC began to increase brand recognition. Tools were developed to help the sales team deliver consistent messaging to prospects including collateral material, presentations, tradeshow booth and email marketing. Execuity produced three videos that conveyed the impact that CEC can have on retailers, communities and individuals.