Branding, Design

What I learned from Project Runway

Let me start by saying that I LOVE Project Runway. The creative process is fascinating, the fashion is exciting and I’d like to take Tim Gunn with me everywhere! Plus, the drama between designers always makes for good TV.

Project Runway designsUnderstanding that this is a reality TV show, and scenes are cut together to increase the drama, I still find little nuggets of wisdom to take with me. Nuggets about design, creativity, life, how to be a good mentor and competition.

The biggest has always been to do the work that you believe in, and stay true to yourself. So many designers end up losing confidence because of the judge’s critiques. They try to give the judges what they want, get lost along the way, and ultimately get sent home … for a design they are not proud of.

I found myself saying this to a client a week or so ago. “If you’re going to go home … go home for something you are proud of. Don’t get kicked off for not staying true to who you are.” They were not participating on a reality TV show, but they were trying to make a big business decision.

I’m not going to lie. It is really difficult at times to stick with what you believe in. To follow your gut. Especially in business. It’s easy to get wrapped up in thoughts about what you should do, or what others would do. But at the end of the day, you need to feel good about your decisions. You have to stand behind your product, your design, your new campaign. Own it. Love it. Shout it from the rooftops and people will believe with you.

Jamie Webb

curious. creative. professional chameleon.

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