WE PROVIDE A SERVICE WE COULDN’T
FIND WHEN WE WERE CEOS
It’s true what they say about it being “lonely at the top.”
As former leaders of multi-million-dollar companies we understand what it’s like to be in the CEO’s chair, bearing the weight of the world on your shoulders.
From time to time, you wonder: “Am I doing the right thing?”
We certainly did.
What we wanted at the time was true support.
Someone with experience who would hear us out, understand us, and ask the tough questions to help us consider all the angles so that we could be affirmed in our decisions.
Instead, what we found is consultants who wanted to apply a cookie-cutter approach or wanted to take over and tell us what to do. Some of which had never been in our position.
Now that we’re in the advisor’s chair
We are committed to providing the service, advice and consultative approach that we couldn’t find when we needed it.
Our work is a collaborative partnership.
We unleash our experience and expertise to help you get what you want and find the right answers for you.
It’s not about what WE want for your business; it’s about what YOU want for your business.
If you’re ready to be heard and supported, book a call to see if we’re the right fit.
MEET THE PEOPLE AT EXECUITY
Founder / Chief Strategic Officer
Linda is an experienced entrepreneur, skilled facilitator, and bourbon badass.
Her 20+ years of C-level experience enables her to relate to the challenges business owners face every day.
As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation.
In addition to running multiple businesses, Linda is Entrepreneur in Residence at the University of Louisville's School of Business, leading and mentoring undergrad and graduate students on their path to business ownership
Linda’s superpower is turning strategy into results.
Senior Strategic Advisor
Katie is a growth champion, culture advocate, and pet lover.
As CEO and part of the founding team of Pet First Pet Insurance, she championed creative distribution strategies, innovative product enhancements and led aggressive growth for the business. She built and led a high performing team which helped position the business as an attractive acquisition target.
Katie guided a successful sales process resulting in MetLife’s acquisition of Pet First in January 2020. Inside MetLife she oversaw the integration of Pet First and positioned the organization for further, more aggressive growth as MetLife Pet Insurance.
Katie’s superpower is tackling complex challenges into simplified, manageable initiatives.
ex-e-cu-i-ty (ex-uh-kyoo-i-tee) verb: execution with strategic acuity
Established by Linda Ruffenach in 2014, Execuity is a certified woman-owned strategic advisory firm built on a core belief that true success requires alignment of personal, professional, and financial goals.
We partner with our clients to design a strategic road map that identifies and removes the roadblocks along the way.
To empower business owners with the knowledge, experience, and confidence to build and protect their legacy.
Lead with passion and purpose.
Drive towards empowerment.
Knowledge & experience breeds confidence
Operate with a pay-it-forward mentality.
View roadblocks as opportunities.
To utilize our gifts, experience, and knowledge to guide business owners to see the possibilities in front of them, inspire and articulate their vision, overcome roadblocks, and maximize potential!
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