Posts by Linda Ruffenach
Agency Reaction to CMO Stress
Lately, I’ve found myself in a position where I’m advising more and more marketing agencies. Each agency has its unique set of services and offerings, but one common thread unites them all: the impact of marketing budget cuts over the past year. Particularly, agencies serving the technology and finance sectors have felt the pinch. As…
Read MoreYour Agency’s Secret Weapon: The Finance Guru
If you are the owner or leader of a marketing agency, you realize that in today’s data-driven marketing landscape, proving ROI isn’t just important—it’s absolutely crucial. Chief Marketing Officers (CMOs) are under increasing pressure to justify every marketing dollar spent with concrete results. To gain a substantial competitive edge, marketing agencies should strongly consider adding…
Read MoreDefining My Own Personal Currencies
Reflecting on my twenties, it’s clear that building my career took center stage. Money and recognition were driving forces, propelling me to make choices based on how they could boost my progress. I remained true to my values, but I sacrificed crucial aspects along the way. Workaholic would’ve been an understatement—I worked nights and weekends,…
Read MoreSelling Your Business: Is Money Everything?
You’re on the brink of a massive decision—selling your business. But here’s the thing: it’s not all about numbers and negotiations. It’s about your values, your dreams, and the mark you want to leave. Let’s dive into the world of personal currencies—those not-so-tangible treasures beyond money. We’ll chat about recognition, relationships, well-being, purpose, and freedom.…
Read MoreWhat’s Your Top Currency?
When we look at the richness of our lives, currencies extend far beyond the realm of money. As we journey through life, we constantly reassess and reprioritize to reflect our evolving aspirations, goals, and values. Recognizing the multifaceted nature of these currencies—ranging from recognition and relationships to purpose and freedom—can offer us valuable insights into…
Read MoreA Women’s World Reimagined
The Barbie movie put the world and the life as a women in a new perspective. There was nothing more poignant that when America Ferrera gave her monologue about how impossible it is to be a woman today. It spoke of gender norms, expectations, limitations and perceptions. I left the moving asking the questions, what…
Read MoreEmpowered & Unstoppable
My generation of women entrepreneurs has been at the forefront, striving to inspire the next generation to shatter glass ceilings and break barriers in the world of business. Although we have made significant strides, there are still hurdles to overcome. We still struggle recognizing our worth, securing funding, managing imposter syndrome, embracing failure, and finding…
Read MoreBusiness Survival Guide: Expect the Unexpected
We all know running a business is a rollercoaster ride with surprises at every turn. While some twists may be thrilling, others can make you want to scream! So let’s talk about how you can be ready for those unexpected changes that can bring your business to a screeching halt. Time to steer clear of…
Read MoreFrom Startup to Exit: 6 Questions Every Business Owner Should Answer
As a business owner, it’s easy to get caught up in the day-to-day operations and growth of your company. Whether you plan to retire, pursue new ventures, or simply want to ensure your legacy, preparing for the eventual sale or transition of your business is essential. There are key questions that a business owner should…
Read MoreBuckle Up for the Future
Buckle up, entrepreneurs! Let’s embark on the most epic road trip of our business lives! Imagine our business hopping into a snazzy convertible, sunglasses on, and a kickass playlist ready to roll. But this isn’t just any road trip – it’s a journey with a definite goal in mind, just like any successful venture should…
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