Business Survival Guide: Expect the Unexpected

We all know running a business is a rollercoaster ride with surprises at every turn. While some twists may be thrilling, others can make you want to scream! So let’s talk about how you can be ready for those unexpected changes that can bring your business to a screeching halt. Time to steer clear of trouble and keep your venture cruising smoothly!

Map Out “What If” Scenarios 

Picture this – the dreaded pandemic hits, and suddenly, your business takes a hit. But wait, it gets worse! The main boss, the captain of the ship, becomes incapacitated and can’t make crucial decisions. Disaster, right? This actually happened to a friend. His wife worked in the business but lacked the authority to write checks or manage the company’s finances. Chaos ensued! Had there been a simple power of attorney in place, the stress could have been avoided. So, sit down and map out those “what if” scenarios. Define who holds the reins and what level of authority they have. It’s like having a safety net for your business’s survival!

Cash is King 

In uncertain times, cold hard cash is your superhero! Especially if your business relies heavily on you, having a stash of cash on hand is essential. Imagine this – the market goes haywire, the sales slow down, and you’re struggling to keep things afloat. Without enough cash reserves, you might not be able to pay the bills for months! So, be smart, stash some dough away. Aim for three to six months’ worth of expenses. You’ll sleep better at night, trust me!

Unleash Your Inner Delegator 

We all love being the go-to person, right? But being indispensable can turn into a curse! It’s time to spread the magic around and share the workload. Start by examining where and how you spend your time. Identify tasks only you handle and create a backup plan. Train others to handle key relationships, document your unique processes (no secret sauce, though!), and delegate some duties. This way, if life throws you a curveball, your business won’t be left hanging.

Tech Up and Get Secure

In a world where technology rules, being up-to-date is non-negotiable. Embrace modern tools and software to boost efficiency and keep your business humming. But hey, with great tech comes great responsibility! Prioritize cybersecurity to safeguard your data from those sneaky cyber-criminals. You don’t want them crashing your party, right?

Diversify, Innovate, and Thrive!

We all know change is the only constant. So, why not embrace it and use it to your advantage? Diversify your revenue streams, explore new markets, and get those creative juices flowing! Innovate your heart out, and you’ll be better prepared to adapt to unexpected challenges.


Running a business is a wild ride, and unexpected changes can make it feel like a bumpy rollercoaster. But with some foresight and preparation, you can turn those nail-biting moments into mere hiccups. Map out scenarios, keep that cash reserve stacked, reduce dependence on yourself, embrace technology, and embrace change. Remember, it’s okay to expect the unexpected – just be ready to tackle it head-on and watch your business thrive!

Linda Ruffenach

Founder / Chief Strategic Officer at Execuity. Linda is an experienced entrepreneur, skilled facilitator, and bourbon badass. Her 20+ years of C-level experience enables her to relate to the challenges business owners face every day. As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation. In addition to running multiple businesses, Linda is Entrepreneur in Residence at the University of Louisville's School of Business, leading and mentoring undergrad and graduate students on their path to business ownership Linda’s superpower is turning strategy into results.