Making Your Business the Go-To Destination

The Ultimate Choice: Making Your Business the Go-To Destination Imagine you’re facing the quintessential dilemma: two invitations for the same evening, each promising its own brand of fun and excitement. This scenario isn’t just a metaphor for social planning but a real-life parallel to the decisions consumers face every day. In a world brimming with…

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Is Premium Always Better?

In a charming little town, two neighboring businesses flourished side by side. On one side stood “Café Serendipity,” a coffee shop with a barista extraordinaire named Sarah. On the other side was “Bookworm Haven,” a cozy bookstore owned by the book-loving enthusiast, Alex. Sarah and Alex had always maintained a friendly rapport, sharing business updates…

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Agency Reaction to CMO Stress

Lately, I’ve found myself in a position where I’m advising more and more marketing agencies. Each agency has its unique set of services and offerings, but one common thread unites them all: the impact of marketing budget cuts over the past year. Particularly, agencies serving the technology and finance sectors have felt the pinch. As…

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Your Agency’s Secret Weapon: The Finance Guru

If you are the owner or leader of a marketing agency, you realize that in today’s data-driven marketing landscape, proving ROI isn’t just important—it’s absolutely crucial. Chief Marketing Officers (CMOs) are under increasing pressure to justify every marketing dollar spent with concrete results. To gain a substantial competitive edge, marketing agencies should strongly consider adding…

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Performance Marketing Trends

Performance marketing has become an increasingly popular form of advertising in recent years due to its ability to provide measurable results and accountability. What leader doesn’t want results and accountability? (Crickets.) Earlier this spring, we had the opportunity to attend JEGI CLARITY’s 19th Annual Media & Tech Conference where performance marketing was a hot topic.…

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