Agency Reaction to CMO Stress

Lately, I’ve found myself in a position where I’m advising more and more marketing agencies. Each agency has its unique set of services and offerings, but one common thread unites them all: the impact of marketing budget cuts over the past year. Particularly, agencies serving the technology and finance sectors have felt the pinch. As…

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Your Agency’s Secret Weapon: The Finance Guru

If you are the owner or leader of a marketing agency, you realize that in today’s data-driven marketing landscape, proving ROI isn’t just important—it’s absolutely crucial. Chief Marketing Officers (CMOs) are under increasing pressure to justify every marketing dollar spent with concrete results. To gain a substantial competitive edge, marketing agencies should strongly consider adding…

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Defining My Own Personal Currencies

Reflecting on my twenties, it’s clear that building my career took center stage. Money and recognition were driving forces, propelling me to make choices based on how they could boost my progress. I remained true to my values, but I sacrificed crucial aspects along the way. Workaholic would’ve been an understatement—I worked nights and weekends,…

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Selling Your Business: Is Money Everything?

You’re on the brink of a massive decision—selling your business. But here’s the thing: it’s not all about numbers and negotiations. It’s about your values, your dreams, and the mark you want to leave. Let’s dive into the world of personal currencies—those not-so-tangible treasures beyond money. We’ll chat about recognition, relationships, well-being, purpose, and freedom.…

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What’s Your Top Currency?

When we look at the richness of our lives, currencies extend far beyond the realm of money. As we journey through life, we constantly reassess and reprioritize to reflect our evolving aspirations, goals, and values. Recognizing the multifaceted nature of these currencies—ranging from recognition and relationships to purpose and freedom—can offer us valuable insights into…

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Business Survival Guide: Expect the Unexpected

We all know running a business is a rollercoaster ride with surprises at every turn. While some twists may be thrilling, others can make you want to scream! So let’s talk about how you can be ready for those unexpected changes that can bring your business to a screeching halt. Time to steer clear of…

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Buckle Up for the Future

Buckle up, entrepreneurs! Let’s embark on the most epic road trip of our business lives! Imagine our business hopping into a snazzy convertible, sunglasses on, and a kickass playlist ready to roll. But this isn’t just any road trip – it’s a journey with a definite goal in mind, just like any successful venture should…

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From Living on a Prayer to Strategic Execution

Whoa, we’re half way there. Whoa oh, livin’ on a prayer. Take my hand, we’ll make it, I swear. Whoa oh, livin’ on a prayer. – Jon Bon Jovi     As we reach the halfway mark of 2023, it’s essential for business owners to assess their progress towards the goals they set at the…

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The Power of Annual Strategic Planning: Fueling Accountability and Execution 

In today’s rapidly evolving business landscape, it’s crucial for organizations to have a clear vision, well-defined objectives, and a roadmap for success. Annual strategic planning serves as a guiding compass, providing a framework to drive accountability and execution. However, to truly maximize its impact, coupling it with quarterly updates and regular check-ins is essential. Key…

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