Making Your Business the Go-To Destination

The Ultimate Choice: Making Your Business the Go-To Destination Imagine you’re facing the quintessential dilemma: two invitations for the same evening, each promising its own brand of fun and excitement. This scenario isn’t just a metaphor for social planning but a real-life parallel to the decisions consumers face every day. In a world brimming with…

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Defining Your Mission: Aligning Purpose with Future Vision

Child holding the world in their hands

In a world bustling with opportunities and challenges, defining a clear mission is not just beneficial; it’s essential. A well-defined mission serves as a compass, guiding your decisions and aligning your actions with your core purpose. For me, the mission is deeply personal and ambitious: to close the wealth gap between women and men by…

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What do Honeymoons and Strategic Planning Have in Common?

Jessie and Chris were deeply in love and were in the midst of planning their wedding. Most of the wedding details had been finalized. Now it was time to plan for their much-anticipated honeymoon, a journey they had eagerly been looking forward to. Jessie and Chris were both dreamers, each with their own vision of…

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Agency Reaction to CMO Stress

Lately, I’ve found myself in a position where I’m advising more and more marketing agencies. Each agency has its unique set of services and offerings, but one common thread unites them all: the impact of marketing budget cuts over the past year. Particularly, agencies serving the technology and finance sectors have felt the pinch. As…

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Your Agency’s Secret Weapon: The Finance Guru

If you are the owner or leader of a marketing agency, you realize that in today’s data-driven marketing landscape, proving ROI isn’t just important—it’s absolutely crucial. Chief Marketing Officers (CMOs) are under increasing pressure to justify every marketing dollar spent with concrete results. To gain a substantial competitive edge, marketing agencies should strongly consider adding…

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Defining My Own Personal Currencies

Reflecting on my twenties, it’s clear that building my career took center stage. Money and recognition were driving forces, propelling me to make choices based on how they could boost my progress. I remained true to my values, but I sacrificed crucial aspects along the way. Workaholic would’ve been an understatement—I worked nights and weekends,…

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Selling Your Business: Is Money Everything?

You’re on the brink of a massive decision—selling your business. But here’s the thing: it’s not all about numbers and negotiations. It’s about your values, your dreams, and the mark you want to leave. Let’s dive into the world of personal currencies—those not-so-tangible treasures beyond money. We’ll chat about recognition, relationships, well-being, purpose, and freedom.…

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What’s Your Top Currency?

When we look at the richness of our lives, currencies extend far beyond the realm of money. As we journey through life, we constantly reassess and reprioritize to reflect our evolving aspirations, goals, and values. Recognizing the multifaceted nature of these currencies—ranging from recognition and relationships to purpose and freedom—can offer us valuable insights into…

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Business Survival Guide: Expect the Unexpected

We all know running a business is a rollercoaster ride with surprises at every turn. While some twists may be thrilling, others can make you want to scream! So let’s talk about how you can be ready for those unexpected changes that can bring your business to a screeching halt. Time to steer clear of…

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