Is your business lacking execuity?

ex-a-cu-it-y – execution with strategic acuity

Execution and strategy should always go together but many times in business we create amazing strategic plans and they go nowhere. Or we start executing plans without thinking through the strategy and the full impact to the business. Execuity is about bringing strategy and execution together to achieve targeted outcomes.

For every business it is about knowing where you are going, having a clear picture of how you are going to get there, and having the talent in place to deliver. Achieving this can be challenging, that is why Execuity, the business, was created.

Who We Serve

From emerging startups to fully established businesses and non-profits, we serve businesses who recognize the importance of aligning their vision, values and actions with the wants and needs of key stakeholders. 

We serve businesses that…

Are at a critical point in their business where they need to think strategically about their next move.Need to scale and grow their business.Want to stand out from their competitors, increase customer lifetime value and maximize profits.Believe in the value of the customer and employee experience in their pursuit. See the opportunity for Total World Domination and believe in the value of having a skilled guide along with them on their journey.

What We Do

Lead the conversation on what Total World Domination means for you and your business.Tackle the challenge of aligning marketing, sales and operations to ensure expectations match the experience.  Help you Find, Get and Keep more customers so your business can scale and grow.Develop an experience that attracts, trains and retains the best talent.Optimize the customer experience to deliver raving fans.Identify and remove the roadblocks in the way of your success.

Our Process

We have developed a streamlined process broken out into logical and critical steps that guides you and your leadership team in the development of a short-term and long-term strategic plan. We will help define your value proposition, research the market, create customer persona(s) and develop a strategy to create demand and increase customer retention. We will evaluate operational preparedness, assessing core processes, technologies and support structure and define metrics that measure operational and financial efficiency.

Once the gaps and recommended next steps are identified, we provide the option of leading you and your team in building a project plan that has embedded measurements of success and a cadence of accountability.

This is how we provide execution with strategic acuity.

Linda Ruffenach

Founder / Chief Strategic Officer at Execuity. Linda is an experienced entrepreneur, skilled facilitator, and bourbon badass. Her 20+ years of C-level experience enables her to relate to the challenges business owners face every day. As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation. In addition to running multiple businesses, Linda is Entrepreneur in Residence at the University of Louisville's School of Business, leading and mentoring undergrad and graduate students on their path to business ownership Linda’s superpower is turning strategy into results.