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Dynamic speakers with real world experience to share

We offer virtual and in-person speaking and workshops.



Linda is an experienced entrepreneur, skilled facilitator, and bourbon badass.

Her 20+ years of C-level experience enables her to relate to the challenges business owners face every day.

As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation.

In addition to running multiple businesses, Linda is Entrepreneur in Residence at the University of Louisville's School of Business, leading and mentoring undergrad and graduate students on their path to business ownership

Linda’s superpower is turning strategy into results.

Her speaking topics include:

  • Is all revenue good revenue?
  • Finding money hidden in plain sight.
  • Find Get Keep more customers.
  • A business owners journey to wealth empowerment.
  • Planning for the expected, unexpected, and inevitable
  • View your business through the eyes of a CFO

Click to Download: Linda Ruffenach Speaker Sheet


Katie is a growth champion, culture advocate, and pet lover.

As CEO and part of the founding team of Pet First Pet Insurance, she championed creative distribution strategies, innovative product enhancements and led aggressive growth for the business. She built and led a high performing team which helped position the business as an attractive acquisition target.

Katie guided a successful sales process resulting in MetLife’s acquisition of Pet First in January 2020. Inside MetLife she oversaw the integration of Pet First and positioned the organization for further, more aggressive growth as MetLife Pet Insurance.

Katie’s superpower is tackling complex challenges into simplified, manageable initiatives.


Linda is a great presenter. She makes the content applicable to the individual.


As an Exit Planning professional and seasoned advisor, Linda brings both extensive subject matter expertise and direct experience in many roles, including CEO. This combination makes her a great presenter.

Topics like Exit Planning can be abstract. Linda brings elements into the presentation that make it easy for the audience to interact with and she makes the content applicable to the individual. She’s skilled at taking questions and providing insights based on her knowledge and experience.

Many successful people can get locked into thinking about things in a specific way. Linda helps them see their problems from a different perspective and to reframe the issue in a way that they can see more than one option or solution.

~ Isabel Botero