Posts Tagged ‘#BusinessLeadership’
Agency Reaction to CMO Stress
Lately, I’ve found myself in a position where I’m advising more and more marketing agencies. Each agency has its unique set of services and offerings, but one common thread unites them all: the impact of marketing budget cuts over the past year. Particularly, agencies serving the technology and finance sectors have felt the pinch. As…
Read MoreYour Agency’s Secret Weapon: The Finance Guru
If you are the owner or leader of a marketing agency, you realize that in today’s data-driven marketing landscape, proving ROI isn’t just important—it’s absolutely crucial. Chief Marketing Officers (CMOs) are under increasing pressure to justify every marketing dollar spent with concrete results. To gain a substantial competitive edge, marketing agencies should strongly consider adding…
Read MoreFrom Startup to Exit: 6 Questions Every Business Owner Should Answer
As a business owner, it’s easy to get caught up in the day-to-day operations and growth of your company. Whether you plan to retire, pursue new ventures, or simply want to ensure your legacy, preparing for the eventual sale or transition of your business is essential. There are key questions that a business owner should…
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