What do Honeymoons and Strategic Planning Have in Common?

Jessie and Chris were deeply in love and were in the midst of planning their wedding. Most of the wedding details had been finalized. Now it was time to plan for their much-anticipated honeymoon, a journey they had eagerly been looking forward to.

Jessie and Chris were both dreamers, each with their own vision of the perfect honeymoon. They sat down with a pad of paper and began to jot down their requirements for the trip.

Differing View Points

Jessie envisioned a romantic getaway on a pristine beach, where they could relax in the sun, sip cocktails by the ocean, and watch the sunset every evening. They longed for luxury accommodations with spa treatments and gourmet dining options. Jessie was drawn to exotic destinations, with azure waters and powdery sand.

On the other hand, Chris was an adventurer at heart. They dreamed of a honeymoon filled with exciting activities like hiking, zip-lining through the rainforest, and exploring ancient ruins. Chris wanted to be immersed in the local culture, trying street food and learning about the history of the places they would visit.

As they shared their desires, it became apparent that Jessie’s vision leaned towards luxury and relaxation, while Chris’s leaned towards adventure and exploration. They had a long list of requirements for their trip, but the challenge arose when those requirements didn’t necessarily match up with their budget.

Need to Compromise

Jessie and Chris realized that they had some tough decisions to make. They wanted different types of experiences, and they needed to find a way to compromise. It was like trying to plan two trips in one.

To make things even more complicated, outside influences like the weather added another layer of complexity to their planning. The tropical destinations Jessie favored often had unpredictable weather patterns that could put a damper on their plans.

As they struggled to find common ground, they met an old wise traveler who had heard of their dilemma. He shared a story of his own journey and how it related to their situation.

Finding Common Ground

He explained that planning a honeymoon was much like setting out to achieve a vision for a business. Just as Jessie and Chris had different visions for their trip, businesses often have diverse objectives and goals. And, just like their honeymoon planning, businesses face constraints, including budget limitations and external factors.

The wise traveler advised Jessie and Chris to start with a shared vision. They needed to understand what they both truly desired from their honeymoon and identify common ground. By doing so, they could allocate their resources more effectively and make informed decisions that would lead them closer to their shared goal.

He also emphasized the importance of flexibility. Just as their honeymoon plans could be affected by weather, businesses may encounter unexpected challenges. Being open to adaptation and making the most of changing circumstances could lead to unexpected joys and successes.

What Matters the Most

Jessie and Chris took the traveler’s words to heart. They revisited their vision for the honeymoon, focusing on what truly mattered to them as a couple. With open communication and a willingness to compromise, they found a destination that offered a blend of relaxation and adventure within their budget.

As they embarked on their honeymoon, Jessie and Chris realized that, much like their journey together in marriage, planning their trip had taught them valuable lessons. They had learned to adapt, compromise, and work together to achieve their vision.

The parable of Jessie and Chris’s honeymoon served as a reminder that in both life and business, achieving a vision requires careful planning, clear communication, and a willingness to adapt to the unexpected. It was a lesson they would carry with them throughout their marriage, knowing that together, they could overcome any challenges and create beautiful memories along the way.

Linda Ruffenach

Founder / Chief Strategic Officer at Execuity. Linda is an experienced entrepreneur, skilled facilitator, and bourbon badass. Her 20+ years of C-level experience enables her to relate to the challenges business owners face every day. As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation. In addition to running multiple businesses, Linda is Entrepreneur in Residence at the University of Louisville's School of Business, leading and mentoring undergrad and graduate students on their path to business ownership Linda’s superpower is turning strategy into results.