Where is the exit door?


Every business faces challenges, some minor, some major. Even the minor challenges can bring a business down but the stronger your business is the better prepared you will be to weather the storm.

Let me give you an example. Things are going well. You have no plans to leave your business anytime soon and then one of the 5 D’s occur.

Death, Disability, Disagreement, Disaster or Divorce – What do you do? What is the impact to your business?

If the business is solely dependent on you BUT you are also relying on it to provide retirement income and to take care of your family. What happens?

There are ways to protect your business, and for your business to protect you during the unexpected. Together we will help you increase value & secure your legacy that continues even after you are no longer part of it.


To protect your business investment, you need to have a plan. It begins with understanding value.

The average business owner has over 75% of their wealth tied up in their business but have no idea what it is worth. Unlike checking your account balance at the bank, it is difficult to assess the value. We have a simple easy way to help quantify the value of your business.

Most believe it is all driven by revenues and profits.

But it is more than that. It is about things such as scalability, client concentration, differentiation in the market, dependence on one customer, supplier or employee including the business owner.

There are simple ways to discover the value of your business including taking a simple online assessment that hones in on the areas that will drive the most value for your business. The result is an estimation of value and line of sight to ways to increase value.


When the process is followed, business can increase their value by over 70%.

You will see improved customer satisfaction, higher employee engagement and less dependence on one supplier, customer or employee. Your business will be more resilient with the unexpected occurs. You will have a clear line of sight to achieving your vision for Total World Domination. That may be doubling the size of your business, expanding geographically or passing the business on to the next generation of owners.


From a personal standpoint, it might be sending kids to college, retiring in Florida, traveling the world, creating an endowment for your favorite charity or maintaining the lifestyle you have become accustomed. It doesn’t matter.

Our goal is to help business owners find more time, money and freedom to do those things in life that are most important to them.

Our commitment is to add value with every interaction. My personal mission is to pay it forward and utilize the experience I have been blessed with to help businesses excel.

Linda Ruffenach

Founder / Chief Strategic Officer at Execuity. Linda is an experienced entrepreneur, skilled facilitator, and bourbon badass. Her 20+ years of C-level experience enables her to relate to the challenges business owners face every day. As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation. In addition to running multiple businesses, Linda is Entrepreneur in Residence at the University of Louisville's School of Business, leading and mentoring undergrad and graduate students on their path to business ownership Linda’s superpower is turning strategy into results.